10 mins
Bridging Design & Engineering Gap: Building A Unified Design System
Centralized a unorganized UI ecosystem that relied on 50+ inconsistent colors and patterns. This unified, token-based system significantly strengthened cross-functional collaboration and enabled teams to ship features 30% faster with high accuracy across all product lines.
07 mins
AI Coaching Platform: Driving 15% Measurable Performance Gains
Designed an AI analysis and feedback loop, integrated with wearables, that provides instant, personalized technique correction. This system transformed user training, resulting in an average 15% improvement in shooting accuracy within the first 30 days of use.
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Fintech UX: 25% Increase in First-Time User Investment
Executed a full UX redesign that successfully demystified complex financial jargon and simplified the investment flow. This intuitive approach increased user confidence, leading to a 25% surge in the number of users completing their first investment within 60 days.
Coming Soon
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Red
Green
Grey
Buttons
Micro Elements
Input Field
Icons
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Enter the required inputs *
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Success: The required inputs matches
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12
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59
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PM
Success: The required inputs matches
Enter the required inputs *
Enter Number
Helper Text: Enter the required inputs
Frictionless Booking Flow: 60% Reduction in Abandoned Carts
A comprehensive UX overhaul streamlined the discovery, seat selection, and payment process into a seamless, frictionless 3-step checkout. This optimization directly improved revenue, resulting in a 60% reduction in abandoned carts and a higher overall ticket conversion rate.
Coming Soon
Designing for Clarity and Connection
I’m Gurwinder, a UX designer crafting thoughtful, human-centered digital experiences. My work blends curiosity, empathy, and culture to turn complex ideas into simple, meaningful designs. Outside design, you’ll often find me biking, reading, or exploring new food trails.
YOU WON'T REGRET IT
Skills
Wireframe
Prototyping
Micro Interaction
Accessibility
User Research
UX Design
Design Systems
Email ID
Behance
Dribbble